Top 10 Salon & Spa Promotions and Marketing Ideas

1. Networking and Connecting to gain the Leading Edge.

Getting out and making a name for yourself is important. It's not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you'll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.

2. Stealth Marketing

Top 10 Salon & Spa Promotions and Marketing Ideas

Use Viral Marketing to build your brand awareness and enhance your marketing efforts. By using pre-existing social networks like Facebook, YouTube and Twitter you can get the word out and create buzz for your salon and spa. Stealth marketing can encompass social networks, text messages, blogs and blog posting all with the purpose of gaining visibility and increasing your marketing objectives.

3. Email Marketing

As a day Spa, Beauty or Hair Salon owner your client list is a precious asset. Consider the lifetime value of a client. How much does each of your clients spend on average per month, per year and over a lifetime? It costs anywhere from 5 to 8 times more to gain a new client as opposed to retaining your clients. Therefore, you need to place a strong emphasis on keeping existing clients. Keeping in touch with your clients to stay top of mind is important to gain repeat business. Email Marketing is a highly effective way to build and maintain relationships.

4. Praise from Happy clients

The marketing giants use celebrity endorsements (testimonials) to expose their products and give their products credibility and appeal. You too can get testimonials from your happy clients. Identify people who can influence your target market and get them to endorse your treatments and techniques. Get key leaders within your community to try your products and treatments for free and get their feedback in writing. Get their permission to use their feedback, comments and photos in your promotional material.Endorsements can come from friends, the most powerful endorsement is when friends and clients recommend your product or service to another friend. This is powerful word of mouth advertising and more believable than any other form of endorsement.

5. The Power of Free!

We all like getting a little bonus, a gift, a little something extra. Your clients do, too. The acronym "GWP" stands for "Gift with Purchase". As the name suggests, a GWP is an item that is given to your client when she spends above a specified amount on beauty treatments, hairdressing or skin care products. The Gift with purchase (free item) could be anything from cosmetics, skin care products, hair care products, salon voucher, product samples, etc. Free offers for example Buy 10, Get One free, Buy a Facial and Pedicure and Get a Free Manicure adds transactional value and enhances allure. Free introductory offers entice clients to trial a product.  Free offers help with the buying decision and increase sales. 

6. Referral Programs

Getting clients through referrals is one of the best ways to build your business. Have a referral incentive program in place to encourage clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. A referral program encourages word of mouth advertising. Make it a habit to ask your clients for referrals. Tell them you would really appreciate it if they could recommend you to anyone who would be interested in a cut/colour/any service you provide." And of course tell them about your referral incentive program - let them know what's in for them. 

7. Effective Words that Sell

Copywritingis the use of words to promote your salon and spa. You know the saying, "It's not what you say, but how you say it. You can tell clients we cut hair, do facial and waxing. Or you can start defining your product or service in a whole new light. Literally turn the spot light on what you say.

Before: We sell xyz products

After: The Best Clinically Proven Anti-ageing Formulation for Fine Lines and Wrinkles.

Before: We do Facials

After: Our Facials will Rejuvenate your Skin, Leaving it Looking Radiantly Healthy and Feeling Absolutely Fabulous.

Every word in every single message, advert and presentation forms a perception, either good or bad. Choose your words wisely. Too many salon and spa owners study what the competition is doing and do and say the same. Make you words count, make them unique, succinct, persuasive, enticing, juicy and delicious.

8. A Niche Strategy to Focus your Marketing efforts

Don't try to be everything to everyone. Focus on your specific niche. Know what makes you different from your competitors. Analyse your competitor's strengths and weaknesses. Offer more value by differentiating your specific treatments and results. One of the biggest niche strategy advantages is the ability to quickly become a dominant player your specific area of expertise. There are salons that cater specifically for rejuvenation, slimming, tanning, hair design, waxing and massage. Niche marketing can be a focused strategy at a niche group such as pregnant women, teenagers, couples, men. A massage and relaxation niche may encompass Yoga, Shiatsu, Meditation and an array of Massage techniques such as deep tissue, Swedish, aromatherapy and Thai massage. Spas are increasingly offering unique services and products to differentiate themselves from the usual facials and body treatments. A new spa niche may be carved out with Asian healing practices and rituals.

9. Win them over and Build relationships

Treat each client like they are special. Listen sincerely to their concerns. Communicate with your clients, what are their interests, likes, dislikes. Educate your clients on the many benefits of your service and products. Have promotional tools such as educational Pamphlet/Flyer/Email/Booklet/Blog/eBook which includes interesting and useful information. Make sure your clients are pampered, comfortable and give them your full attention. Recognise that you serve clients, that client relationship is part of your job. Be helpful, friendly and courteous at all times.

10. Bold & Beautiful Business.

Who gets the attention? Attractive men and women, the loud mouth and the exceptional offer. Start attracting attention to your salon and spa. Have attractive staff with flawless skin, well groomed with full make-up. You think I'm joking, but its fact that good looking people attract more business. And as a salon and spa, you are in the health and beauty business, so your people need to look the part. Would you go to an overweight personal fitness trainer, or would you want the lean muscular trainer? Who gets the attention? The budget salon with posters on the wall or the salon with a gorgeous reception, water feature, glossy magazines, top notch furnishing and finishes. We know that packaging is everything; clients pay big money for professional skin care because the marketing messages tell us its special and the packaging supports the message. Is your salon and spa supporting your marketing message? Attractive people, places and objects are attractive because they literally attract attention and interest. Is your salon and spa attractive and attracting attention? Attractive refers to everything: your marketing messages, the way you answer the phone, answer questions, the way you present yourself, your advertising. It all needs to be bold, beautiful, attractive, and appealing to draw people in.

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Legal Issues Concerning Copyright in Internet Marketing

Copying someone's work has never had any respect - not in the past, not today, not in school, not at work and especially not in business. There are copyright issues that you will have to adhere to as an internet marketing business owner. Otherwise, you could violate ethical issues and even get into legal problems should someone complain. In internet marketing, copyright legal issues are such a concern mainly because of the nature of the environment online, where much of the content provided is for free.

Copyright and plagiarism

Copyright refers to the legal right to control reproduction and/or use of an original work. Usually, this right is given to the artist, writer or publisher of the work. If something is protected by a copyright, it means that its use or reproduction is restricted or controlled. Anyone wishing to use the content has to have the correct permission from the owner of the copyright.

Legal Issues Concerning Copyright in Internet Marketing

Copyright and the Internet

Copyright infringement is related to plagiarism, the act of negligent or deliberate reproduction of words, thoughts or ideas either in part (as in the case of direct excerpts) or in full and then claiming them as original. Online and off, this is considered illegal. Many writers, professionals and business owners have been unmade because of copyright infringement. Interestingly enough, plagiarism is a word derived from plagiarus, which is Latin for 'kidnapper'.

Copyright infringement is considered a virus on the internet and is not easily forgotten. Even offline, in the traditional business environment, copyright infringement remains a problem. The internet provides such an excellent opportunity for people to cooperate and share information and then allow access to it for free. The problem is that some people believe the word 'free' is a license to obtain content, reproduce it and use it to their own advantage.

This is false reasoning. Just because someone writes or shows content online that may be accessed free of charge does not mean you could take it and pass it off as your own or use it for some commercial purpose. You cannot, for example, take a few paragraphs from an article on a book, website or blog, copy them and then use them on your own website without acknowledging the author or writer or asking permission to republish it.

Bits and pieces

There is, however, a gray area in copyright legal issues when it comes to internet marketing. Copyright, for one, has a limited time period of coverage and will lapse. There are also content that are made available through public domain. When content does enter a lapse period or if it's found in a public domain, it is quite possible that someone could take that content and plagiarize it without actually committing a copyright infringement. So does that make it legal? What about the copyright legal issues?

In this case, the issue probably just escapes the legal restrictions and enters ethical domain. Remember that not everything that is legal is always right. You cannot, for example, use someone else's work and claim it as your own without their permission and believe in your heart you aren't cheating.

The ethical side of internet marketing

All businesses should be ethical and legal. Since internet marketing is such an excellent medium for business, it would be such a waste to abuse how it works. It has its drawbacks, true, but it doesn't have to break laws. Furthermore, it exposes your business to unnecessary trouble. Once content has been published online, it can be extremely difficult to take it back, particularly if people have already seen it or used it. You do not want to be labeled as a plagiarist or a violator of copyright because then you will not be seen as a legitimate internet marketer.

Furthermore, your internet marketing website will also suffer from your carelessness. If you violate any copyright legal issues, your website will be penalized, rendering it useless and making you, the internet marketer, essentially an outcast. You lose your search rankings and in effect, your customers and your business.

Protecting yourself from copyright infringement

If there is content online or offline that you find interesting or useful and want to use for your internet marketing business, always check the copyright protection first. Usually, the copyright notice is indicated on the material. If it's not, it's probably copyrighted anyway unless the author, illustrator or owner gives his permission to reprint or reproduce his content. If the use of content is freely allowed and contains information that is not considered unlawful, it's safe to republish it. If you will be offering original content of your own, it's also important to protect it with a copyright. That is, unless you want to allow others to reproduce your content and use it. This is a generous act on your part and will benefit plenty of interested users.

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Internet Business Options - Online Marketing

Online marketing is one of the most important aspects to internet business. It is the method used by those who do business online to attract attention and traffic to their business. There are a few ways that you can take your online marketing and thus your Internet business into a viable income.

One if the first things that you should consider when looking into business on the internet is the affiliate marketing opportunities that abound. You do need to be careful with these. Select something that you are going to be able to deal with and market comfortably. You can find a number of different product options using affiliate marketing.

eBay and Craigslist are also a great way to earn a living on the internet. You can post ads, auctions and even market on Craigslist. There are a number of ways you can use these two websites to help promote your business and your products or even make them the sole focus of your business.

Internet Business Options - Online Marketing

E-books are another great strategy. You can create a business around e-books. E-books are becoming more and more popular. They are fast to create, they are easy to deliver and they are highly portable. They are also designed to present information in a concise and quick manner. This makes them a great product or even a marketing tool for other products.

One of the other things that makes a great internet business is providing a service to other people who are in business online. This has to do with marketing, writing, or creating different types of media for businesses. You can even help individuals by typing up minutes, reports or any other service they may need that can be handled online. This includes transcription and offering virtual assistant or appointment setting services.

Google ad sense is another way to increase your business opportunities or even create a whole business in and of itself. You do this by creating advertising that promotes products or services and then setting them up so they get to the websites that are going to encourage action on these advertisements. This means they need to be placed on websites that contain similar or related products.

There are plenty of ways you can create a business online over the internet. You can offer products and services that you believe in. You can enjoy creating media or doing anything you love to do. Even selling art work makes a great online business. There are plenty of opportunities out there. Almost anything you can think of can be done through the internet. You are going to want to be doing something that you enjoy. You may even want to work on several things at the same time. Online marketing opportunities can be made out of just about anything.

To your online marketing success!

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Business Models, Advantages and Limitations of Internet Marketing

The methodology of marketing the products and services over the World Wide Web is known as internet marketing. Internet marketing fastens together the technical and creative aspect of internet and includes designing, development, advertisement and sale. It is also known as web marketing, e-marketing, i-marketing or online marketing.

There are different business model associated with this:

o E-commerce: This approach consists of selling goods and services directly to consumers or to businesses based on business to consumer (B2C) or business to business (B2B) models respectively.

Business Models, Advantages and Limitations of Internet Marketing

o Affiliate marketing: In this technique, one person develops the product or the service and this is sold by other active sellers for some share of profit. For the same purpose, related marketing material such as sales letter, tracking facility, affiliate links, etc. are generally provided by the product owner.

o Lead based web sites: Here, the organisation generates value by attaining sales leads from its web sites and publishing or sale of advertising, one to one approach, geo-marketing and geo-location depending on the individual requirements.

Internet marketing provides number of advantages to businesses as well as to consumer.

o Marketing through internet is cost effective. Organisations can reach to extensive audience in a small portion of traditional marketing budget.

o Internet marketing has greater capabilities to spread the information to global audience.

o This marketing technique allows customers to research and buy the product or service according to their own convenience.

o Instant response is unique benefit one can get through internet marketing.

o It not only includes the digital media like e-mail, internet, and wireless media but also refers to the management related to electronic customer relationship management and management of customer data digitally.

o The medium has benefit of easily measuring statistics. All aspects of campaign through internet marketing can be easily traced, measured and tested and it therefore helps in determining the most appealing offers.

However there are some limitations and security concerns attached with internet marketing.

o This tactic requires consumer to use the latest technologies rather than the traditional media.

o Tangible goods offered via internet marketing can not be touched, tasted or smelled by the shoppers. However, there are some industry standards exist which reassure consumers through return policies and in-store pick up services.

o One major concern that customers have is whether they receive exactly what they paid for. To overcome this problem, online merchants have invested in building strong consumer brands on sites like eBay, Amazon.com, Overstock.com, etc. with e-commerce solutions.

o Sometimes the low speed internet connection becomes the barrier. If one is connected through mobile device or through dial up connection, the big and complicated web sites cause delays in content delivery to the consumer.

o Some consumers hesitate to purchase product from internet due to leakage of their personal information. Yet there is option of opting-out which removes information from database but not all the people are aware of that. Now there are some payment options in which you do not need to give your credit card details instead the payment gateway maintains your transactions with the help of your email id only.

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The 7Ps of Marketing Mix

Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry.

The 7Ps of the marketing mix can be discussed as:

Product - It must provide value to a customer but does not have to be tangible at the same time. Basically, it involves introducing new products or improvising the existing products.

The 7Ps of Marketing Mix

Price - Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts, offers and the like.

Place - It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels, like Internet, wholesalers and retailers.

Promotion - It includes the various ways of communicating to the customers of what the company has to offer. It is about communicating about the benefits of using a particular product or service rather than just talking about its features.

People - People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people's hands.

Process - It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things.

Physical (evidence) - It refers to the experience of using a product or service. When a service goes out to the customer, it is essential that you help him see what he is buying or not. For example- brochures, pamphlets etc serve this purpose.

The 7Ps of Marketing Mix
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How to Access Text Messages Online

Do you want to know how to access text messages online? Would you like to be able to read anyone's texts without them knowing? Are you tired of trying to take someone's phone in order to see who their talking to only to find out they already erased all of their messages? Texting has become a major form of communication in today's world and many people would like to know who their friends or significant others are talking to.

In order to access text messages online you must use cell phone spying software. This software enables you to read the texts from any phone that you set it up for and you do it all from your computer. You will finally be able to access text messages online and not have to sneak around on someone's phone. Cell phone spying software will let you read anyone's messages and you'll be able to find out the truth.

All you must do is install this software onto the person's phone whom you are trying to monitor their phone activity. Once this software is installed you will be able to learn how to access text messages online. All of the person's messages will be saved onto your personal account online in which you can view at your own leisure.

How to Access Text Messages Online

You won't have to try and sneak onto the person's phone anymore because you can now view their activity all from the comfort of your computer. Even if all of the messages on the phone are deleted you will still be able to view them.

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Marketing Your Vacation Rental Home Part Two - Online Marketing

This article, part two of a series, will help vacation rental home owners learn more about marketing a rental property online. It is important to understand that people who are looking for a vacation rental home are generally looking for more than they can get with a brand-name hotel. They typically want space, privacy, laundry facilities and - almost always - a cheaper rate than if they stayed in a hotel.

The one major difference between booking a private vacation rental home and a branded hotel chain is that you know ahead of time what you will be getting when you book with a hotel chain. Plus, if things are not quite right, you always have the manager on hand to sort things out for you. On the other hand, vacation rental homes are almost always privately owned and operated, and in the past you never could be sure just what you would be getting.

The Internet has changed everything about marketing a rental property. Now, prospective renters can visit a website to view pictures and read information about a vacation rental home before making a final decision - which means that online marketing of a rental property should be a major priority.

Marketing Your Vacation Rental Home Part Two - Online Marketing

The Benefits of Marketing a Rental Property Online

By marketing your rental property online, you have the perfect low-cost way of showing that vacation rental home to the world. Online marketing can put you on an even footing with the big hotel chains; in fact, it actually gives you an advantage. While their sites will be practical and informative, you can take time and TLC to make your site warm and welcoming while reassuring prospective renters that your vacation rental home will more than fill their requirements.

Plus, establishing a website for your vacation rental home gives you a global presence. While the vacation rental market in the United States may still be in its infancy, it is the norm in many other countries for families to stay in vacation rental homes rather than hotels. Marketing a rental property on the Internet can help an owner in the U.S. reach families from abroad and draw them to the home.

Putting Your Vacation Rental Home Online

There are several ways in which you can use the Internet for marketing your rental property:

Create your own website List your vacation rental home with a property rental agent or manager List your vacation home on one of the many vacation rental sites

While all three options for marketing a rental property have their place, creating your own Internet site is essential. Having your own site gives you complete control of how your vacation rental home is displayed to potential renters. If someone contacts you wanting to rent your home, do you really want to send them to a site that contains other homes similar to your own? Remember, there are always other owners out there who are also involved in using the Internet for marketing their rental property and who will undercut you just to get the rental. Listing sites can help you reach more people, but in the end you want a renter to see your individual site.

Creating Your Own Site for Your Vacation Rental Home

Your website should consist of the following standard pages, which are all important for optimally marketing your rental property:

Home Page Property Description Photo Gallery Visitor Information Rates Contact Information
The Home Page

The Home page is probably the most important part of your strategy for marketing your rental property, as this is a visitor's first point of contact with your home. Make sure the design of your home page is simple, clean and uncluttered. Consider adding two pictures instead of just one to make your site stand out from the competition. One picture can be the traditional front-of-the-home shot, while the other image can be of something that sets the rental property apart - a great view, a beautiful sunrise, a scene by the pool, and so on. You can also consider taking a picture of the house lit up at night, which will certainly make the image memorable.

The Text

You will also need to write text that helps you with marketing your rental property. This step does not have to be difficult, but you should take time and give some thought as to what you want to say. You want to sell your home, not just state the facts. The text should help prospective renters imagine kicking back by your pool with a cool drink while watching the kids splash around. Set the scene first, rather than starting with a list of the best things about your vacation rental home. Be descriptive and use your imagination so that you are marketing your rental property in a way that will make the reader want to find out more.

In order to get some ideas of what to focus on in the text, ask yourself the following questions:

What do you your family and friends love about the vacation rental home? What do you enjoy doing when you are there? Is there something you have found that you love but is not generally known about on or near your vacation rental home? What special features does your home offer? What would you want to know if you were going to rent this property?
General Picture Ideas

The use of good quality pictures of your home's exterior and interior cannot be overstated for successful marketing of a rental property. In a highly competitive area such as Florida, pictures could make the difference between securing a booking or missing out. Sometimes a potential guest will be considering several properties with the same features and at the same cost. In this case, guests will undoubtedly choose the vacation rental home they like the look of. This means that quality pictures are critical for successful marketing of your rental property. Common faults are images that are badly lit, that are taken from strange angles, that feature pool decks and porches devoid of furniture, or that have inappropriate things in view (wet towels, piles of papers, and so on).

Some additional things you may want to consider when marketing your rental property with photos are:

Consider using flowers. A fresh vase of flowers can be welcoming, but don't go overboard, and don't be tempted to move one vase of flowers around as you take pictures - it will look silly if the same vase keeps turning up in different rooms. Set the tables. In the formal dining area, open a bottle of wine, fill wine glasses, light candles and use napkins. In the kitchen dining area, set it for dinner with the family, with more casual place settings, a pitcher of lemonade, and so on. Make sure the kitchen of your vacation rental home sparkles. It should be spotless, with a bowl of fruit on the counter. Basically, you will want to make the home looked lived in and like you are just waiting for guests to arrive. Make the bedrooms welcoming by turning down the sheets, fluffing up the pillows, and placing magazines and books on night tables. Photograph the bathroom in the evening. Fill the tub, add lots of bubbles, light candles, have fluffy towels and perhaps a glass of red wine on hand to create an atmosphere. Use a digital camera so that you can take hundreds of pictures of your vacation rental home. Even if you are not a photographer, you are sure to get some good ones that you can use for marketing your rental property.

Marketing a rental property with your own website can be a part of a strategy that uses many other techniques, from print ads to online listings on real estate marketing sites, allowing you to attract more renters to your property. Future articles in this series will explore additional avenues for marketing your vacation rental home and their benefits to you.

Marketing Your Vacation Rental Home Part Two - Online Marketing
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Fraser Hannah spent eight years working as a freelance television production manager and researcher before leaving to join his family's business working with the elderly. He founded Traveling2Florida.com in 2003 after purchasing his own vacation home in Florida and being frustrated by the lack of vision shown by many of the existing vacation rental sites. Traveling2Florida.com, an online Florida vacation guide, now connects thousands of travelers directly with the owners of high-quality vacation rentals in Florida, from Orlando to the Florida Keys.

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