5 Ways the Internet Has Changed the World

The internet has only really been around for most people for less than 20 years, yet its impact on the world has been immense. What follows are five ways the internet has changed the world.

Communication

Remember the days when you had to pick up a piece of paper and a pen in order to write to someone? And then you would have to go through the process of putting the letter in an envelope, stamping it and taking it to a post office to send. All this, and the card you sent for Christmas would invariably arrive sometime around Easter...

5 Ways the Internet Has Changed the World

But that was before the arrival of the internet. With the internet came e-mail, and then a bit later VoIP, Instant messaging and video calls. Now you can send a letter to someone halfway across the world, confident that it will arrive almost instantly. You can have telephone conversations online, and even video chats, so granny in South Africa can see her grandchildren in Australia and talk to them like they were in the same room.

This doesn't even include social media such as Facebook, Twitter, and MySpace, which allow people to communicate with a large number of friends at a time, as well as to post pictures and comments.

Entertainment

In the days before the internet, it we wanted to watch TV, we had to watch whatever was being shown by the networks. If you missed an episode, and weren't able to record it, that was it unless you managed to see a rerun. Now, with the rise of the internet, you can not only download whatever episode of whatever series whenever you want, you can also download movies, music, games and more.

It used to be that to be discovered as a musician or actor, you had to go to auditions and be "discovered by agents and directors or music company executives. Today, all you need to do is post a video of yourself on YouTube or MySpace, like Justin Bieber or Lily Allen.

With the internet, you no longer have to wait for a friend to visit if you want to play multiplayer games. There are now numerous games that you can play online against people all over the world. There are even games like Second Life, where people are able to log on to a virtual world and interact with other people. They are able to buy property, create works of art and have relationships.

News

With the internet came a different form of news. You used to have to rely on the mainstream media for your daily dose of news. You know how it went, every night at 7 the kids would have to be dead quiet because dad had to watch the evening news, and the stories of butlers having to iron the morning newspapers for their wealthy masters. The news was basically fed to you, you weren't able to go out and find different opinions.

Nowadays, you are able to go out and find the news. You can read an article on the gulf oil spill on the Time Magazine site, and then read one from a different point of view from CNN. The news is also no longer just being reported by journalists and mainstream media. There have been many times where the larger news companies have been scooped by smaller sites, or even blogs, as in the case of Michael Jackson's death where TMZ.com was the first to report that he had been taken to the hospital.

Information

One of the biggest advantages the internet has had to our daily lives is that now we can find a piece of information anywhere in the world where there is internet access. Need info on the Mount St. Helen's eruption? The release date of the latest Artemis Fowl book? Or even instructions on how to tie certain boy scout knots? In just a few seconds, you can find millions of sites that give you just what you are looking for. No more spending hours searching through the library for me...

Business

Just about every type of business, from large news corporations, to small clothing stores have websites to promote themselves and their products. New methods of business have even started due to the web, such as people making money from blogs and websites they have started, web design companies, and on-line shops that have thrived with many people choosing on-line shopping over going to regular shops.

5 Ways the Internet Has Changed the World
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Definition of Marketing Mix - Product, Price, Place and Promotion

Getting the marketing mix right for your product or service means you are covering all of the important bases in your marketing campaign. Here is a definition of marketing mix and a description of its main components.

The term marketing mix refers to the primary elements that must be attended to in order to properly market a product. Also known as The 4 Ps of Marketing, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign. Here is a brief description of each component of the 4 Ps of the marketing mix.

Product: The marketing mix concept has its roots in the 1950s U.S. corporate marketing world, and the practice of marketing has obviously evolved tremendously since this term was invented. One of the changes is that there are a lot more services available nowadays, such as those available online. Also, the distinction between product and service has become more blurry (e.g., is a Web-based software application a product or a service?). Either way, product here refers to products or services. The product you offer needs to be able to meet a specific, existing market demand. Or, you need to be able to create a market niche through building a strong brand.

Definition of Marketing Mix - Product, Price, Place and Promotion

Price: The price you set for your offering plays a large role in its marketability. Pricing for offerings that are more commonly available in the market is more elastic, meaning that unit sales will go up or down more responsively in response to price changes. By contrast, those products that have a generally more limited availability in the market (but with strong demand) are more inelastic, meaning that price changes will not affect unit sales very much. The price elasticity of your offering can be determined through various market testing techniques.

Place: This term really refers to any way that the customer can obtain a product. Provision of a product can occur via any number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, etc. The ease and options through which you can make your product available to your customers will have an effect on your sales volume.

Promotion: Promotion is concerned with any vehicle you employ for getting people to know more about your offering. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are all traditional ways for promotion. Promotion can be seen as a way of closing the information gap between would-be sellers and would-be buyers. Your choice of a promotional strategy will be dependent upon your budget, the type of offering you are selling, and availability of said promotional vehicle.

Marketing has come a long way from the 4 Ps of yesteryear, and yet understanding this marketing mix is for your product remains very relevant today. The marketing mix serves as an excellent touchstone for continually checking that you are covering all of the bases in your marketing campaign.

Definition of Marketing Mix - Product, Price, Place and Promotion
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50 Free Or Cheap Advertising Ideas For Offline and Online Marketing!

There are many ways to advertise without putting out a lot of cash. Use these tips to your advantage. Modify them and make them your own. Just remember that the only way to succeed with your business is to do something.

No one has ever found success by doing nothing.

1. Put your website on notepads, pens, newsletters, bumper stickers, coffee cups.

50 Free Or Cheap Advertising Ideas For Offline and Online Marketing!

2. Flyers - When you buy your morning newspaper, slip some flyers into the rest of the newspapers.

3. Business cards (You can make up your own or get them free through VistaPrint)

4. Article marketing is one of my favorite method of advertising. If you write articles and then use a service to publish them, your articles become viral.Your articles will spread like a virus and could have the potential to be viewed by hundreds of thousands of people.

5. Participating in online discussion forums is an excellent way to get the word out about your business - and it is free. Build relationships first and use your signature file to let everyone know what you do and who you are.

6. Free classifieds

7. Targeted ezine advertising is one of the most cost effective ways to advertise your business.

8. Paid ads - such as solo ads. Test, test, test. Your success depends on your ad and your heading!

9. Mail out postcards.

10. Purchase leads that are targeted and related to your business. If possible get their phone number and followup.

11. Bookmarks for libraries, don't forget to talk to your librarian first.

12. Purchase cheap seed packets, put a tag on them with your website as well as a saying like, I am in the business of helping people grow.

13. Use your knowledge and publish a newsletter or ezine. One your build up your list you can offer paid subscriptions or ads.

14. Word of mouth (friends and family)

15. Forwarded emails - Add your testimony to your signature line.

16. Buttons

17. Pens to hand out with a short advertisement and your URL.

18. Welcome baby cards for hospitals.

19. If your domain name is a string words, try capitalizing each. This helps people who just take a quick glance remember it.

20. Create an information type handout that briefly explains your business.

21. When you go to a garage or yard sale, ask if you can leave a few of your flyers there.

22. Community Colleges. Every student needs a part time job.

23. Put a business card in all outgoing mail including anything that has a postage paid envelope.

24. Visit establishments you do business with (doctor offices, health food stores, karate/dance studios, etc) and ask if you can leave flyers.

25. Car magnets - You can put magnets all over your car.

26. Promote your business for free in local magazines, newspapers, community newsletters, etc. Many rely on voluntary writing contributions. Translate your knowledge into an article. It is free advertising and an effective way to establish yourself as an expert in your field.

27. Leave your business card in restrooms at restaurants or on cork boards around grocery stores.

28. Get a booth at school events and share what you offer.

29. Look into putting an ad in school sponsored publications (directories, PTA booklets, etc). Usually not to expensive.

30. Set up a free giveaway box in any store that will give you permission.

31. Post flyers at apartment complexes if they will allow it.

32. Place flyers under windshield wipers of cars.

33. Newspaper classified ads are cheap and effective. Ask about having your ad appear with a color background to make it stand out even more.

34. Buy a pre-inked, personalized stamp and put your ad on it. Stamp the back of any envelopes that you mail out.

35. When it comes to advertising and marketing, repetition plays an important part in your campaigns success.

36. We all get junk mail with the postage paid envelopes. Just send a flyer back to the company and use their return envelope.

37. Personalized T-shirts

38. Make up Gift basket raffles for Church bazaars, concerts held during summer, at your local community hall, or any town function. Do not forget to put your business card or some other advertisement in the basket.

39. Put flyers on car windshields at your kids sporting events.

40. Leave a business card with your tip for your waiter/waitress.

41. Reply to spam email with your own business advertisement.

42. Give your business cards to friends and family and ask them to give them out to people they know who would be interested in part time income.

43. Put up flyers at the local colleges, libraries and grocery stores.

44. Ask your local chinese takeout if you can post a flyer in their window.

45. Create a post it stack of your business cards with a glue stick and then post them at pay phones, etc.

46. Business cards with a magnetic back really stick in people's minds as well as on their refrigerator.

47. Leave business cards by the change machine in the mall arcade or at the ATM machine.

48. Put your website address on your sun visor using vinyl letters.

49. Find an old metal tin (or new), put a magnet on the back, put your business cards in them and then just attach this to your car when you go into a store.

50. Be different and get noticed. When you are unique then you are one step ahead of your competition.

There are many ways to promote your business without spending a fortune. Think outside the box. Most people notice things that are different, something that draws their attention or even makes them laugh.

Keep it simple, keep it cheap and before you know it your success will be achieved without going broke.

Copyright 2007 Joe Rispoli

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Real Estate Marketing Slogans; A Brand Of One

Real Estate Marketing slogans arouses interest in your
audience and can be the vehicle that helps establish
your "name brand" and invigorate your real estate
career.

A good, well crafted slogan can propel your business
in quantum leaps, while a poorly considered one can
be as effective as none at all. Real estate
marketing slogans can work equally well online and
offline, but they must be good enough to appeal to
mass, targeted audiences.

Consequently, agents work hard and long for the right
words to coin the right phrases, for the perfect
slogans. After all, their slogans may be powerful or
aspiring enough to define their careers.

Real Estate Marketing Slogans; A Brand Of One

Realtor Alert! Real estate marketing slogans don't
have to be over intellectualized to create huge "brand
names." Catchy and clever works every time.

For example, Century 21, ERA, & Coldwell Banker are
national and/or regional real estate companies whose
corporate names serve as their "real estate marketing
slogans". Examples of some gigantic, non-real estate
companies are Xerox, IBM, Pepsi and Coke.

Successful Realtors know the importance of using real
estate marketing slogans to create "name brands", but
when conjuring up a slogan for yourself why not
something as simple as your name.

If Mike, Bill and Hillary can pull it off you can,
too. Of Course you know who I mean, which epitomizes
the power of a name.

Creating A Slogan!

Now, I can go to the yellow pages, write down a bunch
of real estate marketing slogans and throw a bunch of
them at you to jump start your creative juices, but
you can do that yourself.

A more constructive approach in creating your own
slogan is to make a list of 10 slogans that reflect
who you are, what niche real estate market you want to
be known for, and your interests and personality in
general.

Use the yellow Real Estate Agents section of your
local yellow pages to get ideas, then strive for
phrases that uniquely characterize you.

Imagine being the Madonna, or "leave the driving to
us" of the real estate industry.

Is it possible? Absolutely, but you'll have to create
a slogan first! Then you'll need to use and publicize
it every opportunity you get; in your ads, on your
business cards, letter head, website, vanity car tag,
etc.

Don't expect instant success right out of the gate.
It'll take a while, but you'll be amazed at how much
you can accomplish in a year or so. And if you have a
real estate marketing system that reaches a minimum of
10 prospects a day the numbers can quickly add up in
your favor.

10 contacts a day x 20 days a month = 200 contacts a
month

200 contacts a month x 12 months a year = 2,400
contacts a year

Without too much effort you can passively market your
slogan to a minimum of 2,400 prospects a year.

I wonder what impact having your marketing slogan on
your car would have?

No matter where you live, or what market you're in
you're missing out on massive amounts of free
marketing if you don't have a car tag of some kind
advertising the fact that you're a Realtor.

And what about advertising your slogan through the
penny, nickel and dime publications? Think cheap
advertising, high visibility, and lots of readers of
your slogan to drive business opportunities your way.

So, create your own unique, real estate marketing
slogan; then publicize it heavily; freely and/or
inexpensively, but heavily.

Can you see the impact that this might have on your
real estate marketing results? I can!

Real Estate Marketing Slogans; A Brand Of One
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Lanard Perry is the author of "Farming Expired Listings." Learn how to average 1 or more listings a week. Visit http://www.farmingexpiredlistings.com and http://www.real-estate-marketing-talk.com for more business building ideas.

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Fill Out an Application For Walgreens Online - Or Should You?

Are you looking for information on how to fill out an application for Walgreens online? There is a lot of information posted on the web on how to do this, but I have not found many sources that give you information about the company you are researching. This information will help you in the interview process, if you do decide to pursue a career with them. As you know, the more that you know about a company that you are interviewing with, the better your chances of landing that job will be.

History Lesson:

This story begins with a man named Charles R. Walgreen, Sr. He was a young man who was born near a town named Galesburg, Illinois. At the young age of 16, he had his first experience of working in the pharmaceutical industry, working for Horton's Drugstore, and making a week. It was a job that he took after he accidentally cut off a part of his middle finger, leaving him unable to participate in sports. In 1893, Charles and his family moved to Chicago, where 1,500 established drug stores already competed for business. Determined to not depend on his family, he worked for many of Chicago's leading pharmacists, and became increasingly knowledgeable, at the same time as increasingly frustrated. All he could see were the old-fashioned methods of running a drugstore and servicing customers. At this point, Charles knew that he had to open his own pharmacy, and did this very thing in 1901.

Fill Out an Application For Walgreens Online - Or Should You?

A key to Walgreen's tremendous success laid in his new innovative store design, unparalleled by his competition. He installed brighter lights, which gave his store a more appealing look and feel. He widened aisles, which gave everything a more welcoming feeling. He improved the selection of merchandise and products, all at the same time of keeping products affordable. He was famous for his "Two Minute Drill." Every time a customer would call in for a non-prescription item, Charles would repeat the order out loud and slowly. This would give his assistant ample time to prepare the order, and while Charles was on the phone with the customer, discussing the weather and current events, his assistant would be at the door with the customer's order by the time that he got off of the phone.

For many years, Chicago's south side would remain the location for Walgreens' growth, and by 1919, there were 20 locations, and they continued to grow at a rapid pace. In fact by 1929, there were 525 locations, including locations in New York City, Florida, and other major markets.

Due to the companies insistence on innovation and commitment to their customers, growth and prosperity would continue to be an ally for Walgreens, and they opened their 1,000th store in 1984. Today, they have 425 new locations opening every year and have more than 7,000 stores in total.

Employment Opportunity:

The career opportunity at Walgreens is vast, and I can understand why you are looking for information on how to fill out an application for Walgreens online. Whether you are looking for a position in one of their neighborhood locations, distribution centers, or pharmacy, there is a position for nearly everyone. Their Corporate location offers many career options as well, ranging from supply chain, marketing, IT, finance, merchandising, and human resources.

Benefits:

Their list of benefits are very appealing. I will touch on only a few highlights, because the list goes on and on. They offer comprehensive medical and dental coverage, company paid life insurance, paid disability leave, holiday pay, and how can you work for a pharmacy without having prescription coverage? They offer that as well.

As you can see, Walgreens is a great company with a long history of success and stability. They offer many reasons why you should pursue filling out an application online or in person.

As always, I wish you success in your search for your dream job.

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Dave Fennell is an Internet Marketing Coach and Corporate Mentor for one of the Internet's largest marketing schools. Specializing in Article Marketing, Social Network Marketing, and a multitude of other Top Online Marketing Strategies, he trains both total beginners and seasoned professionals from all over the globe to achieve financial freedom through proven business techniques and continuing education to keep ahead of trends and remain on top of the competition.

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